What Does Sinch Do? – Sinch Review

Communication is the key to success; even more so in the digital world. Sinch provides a service to businesses to enhance their communication or interaction with their customers. But what exactly does it do?

What does Sinch do?

Sinch provides a digital platform for companies to dispatch text messages to a huge number of consumers and also enables voice chat and video calls. Unlike Facebook Messenger, WeChat, etc. this tool does not specialize in texting between individuals but rather between a business and its clients.

Sinch is a part of the CPaaS industry. The abbreviation CPaaS stands for Communications Platform as a Service, which offers cloud-based audio, video, and messaging services to developers via APIs, eliminating the need for a sophisticated infrastructure. Sinch enables companies and customers to have a chat using their desired channels in a complex yet computerized approach.

Out of the top 10 companies in the US, 8 of them use Sinch as it enables the companies to reach any mobile phone in the world within a few seconds. This means that Sinch can be used by a variety of companies such as tech companies, banks, real estate, retailers, etc.

History and Agenda

Sinch started in 2008 with the idea of linking companies with people and has added quite a lot of features ever since. Sinch has incorporated features such as audio technology, video, WhatsApp, ABC, a customer support platform, and artificial intelligence in addition to SMS texting.

Sinch Review

Sinch provides coverage across a wide variety of areas; people have utilized them in the past in several nations when other suppliers failed to deliver. The tech support employees at Sinch are incredibly responsive, whether it’s with queries about adding new features, assisting our end customers, or even dealing with payment difficulties; this type of attention truly forms a great business connection. 

They are proactive in ensuring that they can satisfy clients’ demands and are always helpful when they need them. Sinch representatives are second to none when it comes to understanding your needs and concerns and providing you with solutions that work. They’re compassionate and cooperative with your situation as a company.

The video quality Sinch provides is one of the best, the same goes for the audio quality. Moreover, they appear to place a high priority on getting to know their clients and conducting one-on-one phone discussions that truly get to the heart of what you’re aiming to do as a company.

Here’s a list of features that Sinch offers:

  • Clients may examine the effectiveness of their calls and messages applications using the Analytics and Reporting dashboard.
  • Users can start calling and texting people all over the world with only a few lines of code.
  • For increased protection for the app and user base, Sinch considers two-factor authentication and user verification.
  • Companies can add sticky features like messaging and calling to their apps to boost user retention and engagement.
  • In-house monitoring is available 24 hours a day, 7 days a week to guarantee that the app provides the best possible calling and messaging experience.

Overall, Sinch is a great app with thousands of satisfied clients all over the world but there are a few who are not too impressed with the service. There are a few cons that have been a complete disaster for some companies around the world.

One of the most mentioned cons of Sinch is the pricing. There have been instances where the billing has been completely inaccurate and sometimes Sinch even raised their service pricing but failed to notify their clients. 

Also, Sinch does not seem to care about the competitive pricing their competitors are offering. While other vendors are offering a cheaper option, Sinch has not reduced its service cost.

Sinch works on both iOS and Android, but there’s a particular problem in the Andriod scene. The video call does not seem to expand into a full view mode. On paper, it doesn’t seem like a big thing but it hampers the overall user experience. Additionally, as Sinch acquires new firms and services, there may be a gap between existing and new offerings.

The many services offered by Sinch might appear disconnected or isolated at times; with several meetings and papers to sign, gaining access to extra services may be a chore. Furthermore, some users might feel extremely dissatisfied after signing up for extra services which require multiple email follow-ups to gain entry to their technical resources for assistance.

With background process constraints on the device, handling alerts for Sinch might be difficult at times. 

To get alerts and make calls in the background, Android OS such as Oreo must be correctly handled. Hence, it can be a hassle for those who are not too familiar with their phone’s OS. And sometimes, even customer service takes a lot of time.


Sinch Review
  • Sinch Rating


Sinch is a great service and depending on your needs, this could be all you need in one place. 

Overall, Sinch is a great service, it has maintained a good reputation and has been on the scene for a very long time. We would easily recommend Sinch to any company that needs such service.